Binggys was born from a strong desire : to offer the French art and experience of beauty to all women around the world. We imagine and design all our products with one unifying mission in mind : making every woman feel unique and iconic in her own way. Our Skincare and Haircare Lines offer rituals of use that tackle targeted concerns, while our Makeup line offers a wide choice of shades and technologies to allow women the freedom to play with colors, textures and different techniques, to express their own individuality and personality.

We decode, analyze and lead tomorrow’s social, aesthetic and beauty trends to render the most fashionable and latest products accessible to all women.

Our products are the results of tireless work to reach the perfect balance between innovation, efficiency and naturality. We incorporate active ingredients at an optimized percentage to ensure the most effective formulas, while our recommended rituals of use are designed to let ingredients and products act together to maximize their benefits.

We promote sustainable and responsible sourcing. We use the highest-quality ingredients and avoid controversial raw materials, such as GMO, parabens, phthalates… All our products are made in Europe in state-of-the-art factories, in compliance with strict production guidelines.

We build luxurious in-store experiences with immersive shopping tours, personalized recommendations and testers to give you the opportunity to try and compare products.

All that is made possible thanks to a 3 decade-long expertise in the French and European Beauty markets and a passionate team of experts across all departments (R&D and Quality Engineers, Designers,…)